Featuring IntelliFlex Bristles: The magic of the Wet Brush is in the specially formulated IntelliFlex bristles. IntelliFle bristles are thin, strong and very flexible. They have adaptive flexibility — flexible on one stroke and firm on the next.
With SofTips to Support Gentle Styling: SofTips, our exclusive ploy tips are "twice-dipped" ultra soft and helps avoid falling off. This special process helps ensure that they are soft, full and permanent. Extremely gentle and aide in the prevention of hair loss and ideal for sensitive scalps.
Maintains Gentle & Soft Stroke After Stroke: The adaptive flexibility of IntelliFlex combined with the gentle SofTips helps eliminate all tugging, tearing, pulling and ripping. Helps avoid split ends and hair loss. It helps provide healthy brushing and detangling creating the perfect transition from wash to style!